We have a
habit of
divine
discontent
with
our performance.

It is an antidote
to smugness.

David Ogilvy
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Data ExStream

Could a mobile network replace your eyes? To find out, we put it through a series of unique tests.

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Allianz Amateur Replay

Allianz wanted to increase its presence in the lesser-known world of amateur football, so we gave youth players just the opportunity to be the opposite.

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Pitching French Films to Hollywood

Hollywood blockbusters are the staple diet of Singaporeans. How could we get them to choose French films instead?

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Soft Test

To prove to young mothers that Comfort makes softer clothing, we put the brand in babies’ hands.

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Coke Share A White Christmas

We brought a white Christmas to sunny Singapore, all with a little tech and holiday magic.

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The Shape of Imagination

1 sculpture. 3 distinct shadows. Made possible with over 41,000 LEGO bricks. This is the power of imagination.

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Movie Emoji

To promote a new mobile TV app, Singtel spoke to mobile users in a language they understand.

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Tasks for Toys

Parenting can be tough work. So we eased that burden by making young children earn for what they love most.

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Coke Hug Machine

To share the happiness of Coke with university students, we put a happy twist on a simple vending machine.

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First On Twitter

Twitter is where news breaks first, and we demonstrated that in three incredible real stories unfolding in real time.

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Reverse Global Warming Project

What if every pledge you made could help reverse the effect of global warming, right before your eyes?

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Mums and Maids

We encouraged mothers to give foreign domestic workers their legal day off, by hitting an issue close to home.

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You're the Boy

Singapore’s pioneering spirit endures beyond its past. Watch how it lives on in this heartwarming true story of dreams and aspirations.

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The Real Social Network

In a country known for their obsession with social media, we encouraged people to ditch the keyboard in favour of a more passionate, unfiltered social network.

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The Journey

With Singtel Readyroam, travelling anywhere is possible. Even to places far and unfamiliar.

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99% SME

SMEs make up 99% of Singapore’s workforce. Watch the film that launched a movement to unite all small medium enterprises to grow stronger together.

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Snapchat from the Closet

How do we help those still discovering their sexuality get the answers they need?

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Happiness from the Skies

How we delivered happiness (and thanks) to an invisible workforce in our first-world city-state.

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Google Ramayana

An old folk tale retold in vivid detail, thanks to the immersive power of technology.

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Project Silverline

Can old phones serve a new purpose? Find out how we connected Singapore’s seniors back to the community.

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The Sharing Can

What better way to share the happiness of Coke with a friend than to double it in a single can?

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The Day I Visited My Son

When it comes to love, Comfort believes there are no good or bad mothers.

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Runway Collection by Watson & Jason Grech

To prove A.I.’s usefulness in design and decision-making, we got IBM Watson to refashion the fashion industry.

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Singtel Firecracker

Firecrackers may be banned in Singapore, but with Singtel, we devised a way to bring back its much-missed crackle.